Category Archives: Food & Drink

Food & Drink branding has gone too far. Stop it.

Healthy Food? This Grocer Doesn’t Think So

Hannaford Brothers

Recent healthy eating trends have seen an onslaught of new food brands hit the market that claim to be healthier than a morning run, we have snacks made from oats and microwave meals that will solve all of your health problems and still only take 60 seconds to ‘cook’.

But one small chain of grocery stores has decided to step in and help customers judge for themselves whether or not those OatDonuts really are healthy. The chain is Hannaford Brothers which is based in New England and says it is responding to consumer confusion regarding the health claims made on food labelling. Continue reading

Japan: Deepresso Coffee Drink

Deepresso Coffee Drink

The business of branding in Japan probably creates some of the most unique imagery in the world and hopefully we will be bringing you some examples here as time goes by. A nice place to start is this coffee drink that seems to promise more than just a caffeine boost, ‘Deepresso’ is owned by Coca-Cola and is part of a general trend of brand names that appear strange to western minds.

Hopefully it won’t give any ideas to the pharmaceutical companies who make anti-depressants. At least we’ll know what to expect if Eli Lilly ever merges with Coke.


Toothpaste Ads On Coke Vending Machines

Coke Teeth Ad

This Perlodent toothpaste ad finds a good niche by targeting people who have rotting teeth because they often have the urge to buy coke at vending machines. The mouth is a bottle opener and suggests that people with strong teeth would be able to open a coke bottle with their front teeth. Not sure if this is real, but it makes a good point.


World Debates Ban On Kids Junk Food Ads

Junk Food Kids

The World Health Organisation (WHO) is to hold a conference for health ministers at the end of the month where it will urge them to sign up to an anti-obesity charter stating that children should not be “exploited” by food companies. The main policy aim is to ban advertising for unhealthy foods aimed at children and adolescents, the WHO says “Special attention needs to be focussed on vulnerable groups such as children and adolescents, whose credulity should not be exploited by commercial activities.”

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The Truth About Junk Food Adverts

The truth about junk food advertising is that the part they show in the ads is the food and the thing you get in real life is the junk. This fact is being explored at where food ads are compared in great detail to the actual product with some interesting results.

Bad Food Ads

Our favourite is Taco Bell’s Cheesy Gordita Crunch that looks so appealing in the advert, with its perfect cuts of lettuce and delicate cheese arrangement. points out the high expectations you might have after seeing the adverts and the photo of the actual item illustrates perfectly how crazy junk food adverts are.


McDonald’s Launches Nutrition Facts Label


McDonald’s has executed its latest corporate tactic in trying to convince the world that junk food is not junk by launching food labelling in New Zealand and Australia. The low key launch in these isolated markets is obviously a test launch as the company prepares itself for a worldwide launch of nutritional labelling.

McDonalds Nutritional Facts

The McDonalds cheeseburger is probably the ‘healthiest’ burger they have because it only weighs in at an unsatisfying 106 grams. But as the McDonalds nutritional label shows, you get 13.4 grams of fat which includes 6.4 grams of saturated fats. What they don’t show on their nutritional labelling is how much of the non-saturated fats are actually trans-fats which are the worst types of fat. We all know the real reason McDonald’s has taken this step is because its sales fell sharply in 2000 and its shareholders were demanding a change.

McDonalds Nutrional Facts

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New Cocaine Energy Drink – Loaded With… Caffeine

What’s in a name? Well there’s not much in this energy drink, called ‘Cocaine‘ and tagged with ‘The Legal Alternative‘ it is a Red Bull type drink that is loaded with caffeine. Once you’ve heard of this drink you probably won’t forget it, so in branding terms, the gimmick has worked.
Cocaine Drink

Jamey Kirby, the drink’s British creator, says the name for the drink Cocaine, came to him in the middle of the night. He describes the drink’s taste as a “fruity, atomic fireball”.

The smart thing about this drink is that they have gone further than just the ‘Cocaine Energy Drink’ branding, they have a second USP which is the 280 milligrams of caffeine per can. Continue reading