Sex has been used to sell everything from gum to gadgets but this has got to be the most insane use. Italian coffin maker CofaniFunebri.com has been using naked girls to promote its ‘fashion line’ of coffins for some years now and has even released 5 sexy coffin calendars. The 2007 calendar uses the tag line ‘The Last 2 Let You Down’ and features calendar girls who are probably used to posing with Ducatis and Ferraris.
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Axe is trying to convince men of the world that spraying its fumes on your armpits will result in more sex with better looking females. Everyman wants more sex without actually having to make an effort to get some, so all you need to do is watch an Axe advert and the answer will pop into your head.
This Axe tunnel advert says it straight, Axe will get you where you want to go. The TV adverts have the same sneaky message and will be followed by ads for even more magical diet pills and, to complete the life changing transformation, antidepressants.
What’s in a name? Well there’s not much in this energy drink, called ‘Cocaine‘ and tagged with ‘The Legal Alternative‘ it is a Red Bull type drink that is loaded with caffeine. Once you’ve heard of this drink you probably won’t forget it, so in branding terms, the gimmick has worked.
Jamey Kirby, the drink’s British creator, says the name for the drink Cocaine, came to him in the middle of the night. He describes the drink’s taste as a “fruity, atomic fireball”.
The smart thing about this drink is that they have gone further than just the ‘Cocaine Energy Drink’ branding, they have a second USP which is the 280 milligrams of caffeine per can. Continue reading →