Category Archives: Japan

Japan: Deepresso Coffee Drink

Deepresso Coffee Drink

The business of branding in Japan probably creates some of the most unique imagery in the world and hopefully we will be bringing you some examples here as time goes by. A nice place to start is this coffee drink that seems to promise more than just a caffeine boost, ‘Deepresso’ is owned by Coca-Cola and is part of a general trend of brand names that appear strange to western minds.

Hopefully it won’t give any ideas to the pharmaceutical companies who make anti-depressants. At least we’ll know what to expect if Eli Lilly ever merges with Coke.