Good Stuff: Wrigley’s Extra White Gum Coffee Cup Ads

Wrigleys Starbucks Stickers

This quirky advertising idea was the result of a marketing brief that wanted to promote Wrigley’s ‘Extra White’ gum with minimal financial outlay. The idea has been named ‘Extra Smile’ and is simply a round sticker for the bottom of Starbucks coffee cups that will get you noticed each time you take a gulp.

The person actually drinking the coffee generally won’t notice the sticker but will probably have more of a yellow teeth issue than passers by.

This entry was written by admin, posted on November 5, 2006 at 12:19 pm

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4 Comments

  1. Gypsy Woman
    Posted November 15, 2006 at 3:22 pm | Permalink

    My Starbucks cups have only been xmas-festive lately. No signs of that weird sticker. I will notify at once when I get a cup with a sticker.

  2. sound_system
    Posted November 15, 2006 at 4:54 pm | Permalink

    Thanks for making the first comment on ‘our’ site!

  3. Lever
    Posted November 29, 2006 at 7:49 am | Permalink

    LMAO

    So what do our darker skinned brothers and sisters think of this huh?

  4. Horris Blonk
    Posted August 19, 2008 at 6:16 am | Permalink

    I think it should have a pic of a cock

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