This quirky advertising idea was the result of a marketing brief that wanted to promote Wrigley’s ‘Extra White’ gum with minimal financial outlay. The idea has been named ‘Extra Smile’ and is simply a round sticker for the bottom of Starbucks coffee cups that will get you noticed each time you take a gulp.
The person actually drinking the coffee generally won’t notice the sticker but will probably have more of a yellow teeth issue than passers by.
My Starbucks cups have only been xmas-festive lately. No signs of that weird sticker. I will notify at once when I get a cup with a sticker.
Thanks for making the first comment on ‘our’ site!
So what do our darker skinned brothers and sisters think of this huh?
I think it should have a pic of a cock
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