Futile Brands » Gimmicks

Nude Models Used To Sell Coffins

admin — Sun, 05 Nov 2006 00:21:06 +0000

Sex has been used to sell everything from gum to gadgets but this has got to be the most insane use. Italian coffin maker CofaniFunebri.com has been using naked girls to promote its ‘fashion line’ of coffins for some years now and has even released 5 sexy coffin calendars. The 2007 calendar uses the tag line ‘The Last 2 Let You Down’ and features calendar girls who are probably used to posing with Ducatis and Ferraris.

Check out whats on offer:

Buy Axe And GET LAID

admin — Sat, 04 Nov 2006 23:32:04 +0000

Axe is trying to convince men of the world that spraying its fumes on your armpits will result in more sex with better looking females. Everyman wants more sex without actually having to make an effort to get some, so all you need to do is watch an Axe advert and the answer will pop into your head.

This Axe tunnel advert says it straight, Axe will get you where you want to go. The TV adverts have the same sneaky message and will be followed by ads for even more magical diet pills and, to complete the life changing transformation, antidepressants.

New Cocaine Energy Drink – Loaded With… Caffeine

admin — Sat, 04 Nov 2006 05:39:15 +0000

What’s in a name? Well there’s not much in this energy drink, called ‘Cocaine‘ and tagged with ‘The Legal Alternative‘ it is a Red Bull type drink that is loaded with caffeine. Once you’ve heard of this drink you probably won’t forget it, so in branding terms, the gimmick has worked.

Jamey Kirby, the drink’s British creator, says the name for the drink Cocaine, came to him in the middle of the night. He describes the drink’s taste as a “fruity, atomic fireball”.

The smart thing about this drink is that they have gone further than just the ‘Cocaine Energy Drink’ branding, they have a second USP which is the 280 milligrams of caffeine per can. There is currently no other drink on the market with a caffeine count to match. Find out what 280mg does to you here.

Want to know where you can buy the Cocaine energy drink? Redux Beverages in Las Vegas is distributing the Cocaine Energy Drink and has already come into some problems with trying to convince major stores to stock it. The 7-Eleven chain of stores first agreed to stock the product but has withdrawn the product after receiveing complaints from customers:

‘Our merchandising team believes the product’s name promotes an image which we didn’t want to be associated with.’

We’ll let you know when somebody comes up with the Heroin Popsicle.